There’s no evidence that Amazon makes decisions on where to deliver based on race. Berman says the ethnic composition of neighborhoods isn’t part of the data Amazon examines when drawing up its maps. “When it comes to same-day delivery, our goal is to serve as many people as we can, which we’ve proven in places like Los Angeles, Seattle, San Francisco, and Philadelphia.” Amazon, he says, has a “radical sensitivity” to any suggestion that neighborhoods are being singled out by race. “Demographics play no role in it. Zero.”
Amazon says its plan is to focus its same-day service on ZIP codes where there’s a high concentration of Prime members, and then expand the offering to fill in the gaps over time. “If you ever look at a map of service for Amazon, it will start out small and end up getting big,” he says.
This is a logical approach from a cost and efficiency perspective: Give areas with the most existing paying members priority access to a new product. Yet in cities where most of those paying members are concentrated in predominantly white parts of town, a solely data-driven calculation that looks at numbers instead of people can reinforce long-entrenched inequality in access to retail services. For people who live in black neighborhoods not served by Amazon, the fact that it’s not deliberate doesn’t make much practical difference. “They are offering different services to other people who don’t look like you but live in the same city,” says Rasberry. (Source)