Celebrity Move as Hoax Recipe [...]

Another variation on the local viral hoax are the websites that publish fake stories about celebrities moving to a specific place in the US or Canada, or about a celebrity saying nice things about a city or town.

This hoax about Leonardo DiCaprio moving to Hempstead, New York has racked up over 16,000 likes, shares and comments on Facebook. And this one about Johnny Depp moving to Bethlehem, Pennsylvania has close to 50,000 Facebook interactions.

We’re likely to continue to see new variations on the local viral hoax, as it requires far less creativity than trying to come up with new hoaxes every day. (Source)

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