“I AM not a number. I am a free man!” was the famous cry of prisoner Number Six, who could never escape his Kafkaesque village on the 1960s television show “The Prisoner.” This is a prescient cry for an era when numbers follow us everywhere. Jim Messina, the victorious Obama campaign manager, probably agrees that you are not a number. That’s because you are four numbers.
The Obama campaign assigned all potential swing-state voters one number, on a scale of 1 to 100, that represented the likelihood that they would support Mr. Obama, and another number for the prospect that they would show up at the polls. A third metric evaluated the odds that an Obama supporter who was an inconsistent voter could be nudged to the polls, and a fourth score estimated how persuadable someone was by a conversation on a particular issue (which was, of course, also determined by crunching more numbers). (Source)