Facebook Bans Ethnic Affinity Targeting [...]

After weeks of push back from U.S. lawmakers, media and civil rights leaders, Facebook FB -0.46% on Friday announced it will stop allowing advertisers to use “ethnic affinity” to target the reach of employment, housing and credit-related ads with the aim of better preventing discrimination on the social network.

Facebook’s policies ban discriminatory advertising content or “ad creative.” However, before Friday, Facebook allowed advertisers to use “ethnic affinity,” among a host of other signals such as gender, age, favorite movies, food preferences and geography, to determine the reach of any type of ad, including ads related to housing, employment and credit services. (Source)

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