Fall of Big Data and SocMed [...]

The second major failure is in targeted news on social media – virality is proving fatal to truth in political discourse. Here, the success of BIG DATA led to a major failure in the democratic process. I’m disheartened to hear that Mark Zuckerberg won’t acknowledge the role Facebook played in spreading disinformation in the 2016 campaign. More than half of the country gets its news from social media, and when that news is targeted it simply feeds into confirmation bias. Our community has developed remarkably effective tools to microtarget advertisements. But if you use ad models to deliver news, that’s propaganda. And just because we didn’t intend to spread rampant misinformation doesn’t mean we are not responsible. (Source)

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