Many of these political news pages will likely find their cachet begin to evaporate after Nov. 8. But one company, the Liberty Alliance, may have found a way to create something sustainable and even potentially transformational, almost entirely within the ecosystem of Facebook. The Georgia-based firm was founded by Brandon Vallorani, formerly of Answers in Genesis, the organization that opened a museum in Kentucky promoting a literal biblical creation narrative. Today the Liberty Alliance has around 100 sites in its network, and about 150 Facebook pages, according to Onan Coca, the company’s 36-year-old editor in chief. He estimates their cumulative follower count to be at least 50 million. Among the company’s partners are the former congressman Allen West, the 2008 election personality Joe the Plumber, the conservative actor Kirk Cameron and the former “Saturday Night Live” cast member Victoria Jackson. Then there are Liberty’s countless news-oriented pages, which together have become an almost ubiquitous presence on right-leaning political Facebook in the last few years. Their names are instructive and evocative: Eagle Rising; Fighting for Trump; Patriot Tribune; Revive America; US Herald; The Last Resistance.
A dozen or so of the sites are published in-house, but posts from the company’s small team of writers are free to be shared among the entire network. The deal for a would-be Liberty Alliance member is this: You bring the name and the audience, and the company will build you a prefab site, furnish it with ads, help you fill it with content and keep a cut of the revenue. Coca told me the company brought in $12 million in revenue last year. (The company declined to share documentation further corroborating his claims about followers and revenue.)Because the pages are run independently, the editorial product is varied. But it is almost universally tuned to the cadences and styles that seem to work best on partisan Facebook. It also tracks closely to conservative Facebook media’s big narratives, which, in turn, track with the Trump campaign’s messaging: Hillary Clinton is a crook and possibly mentally unfit; ISIS is winning; Black Lives Matter is the real racist movement; Donald Trump alone can save us; the system — all of it — is rigged. (Source)