What’s often underestimated is his gift for bullshit. Assange can, and does, routinely tell obvious lies: WikiLeaks has deep and involved procedures; WikiLeaks was founded by a group of 12 activists, primarily from China; Israel Shamir never had cables; we have received information that [insert name of WikiLeaks critic] has ties to US intelligence.
At times, these lies are harmless and brilliant. When, on the day the state cables launched, WikiLeaks’ site wasn’t ready (we hadn’t even written the introductory text), the site was kept offline after a short DDoS attack, so Assange took the opportunity to tweet that the site was under an unprecedentedly huge attack to give us time to get the site together.
Six hours later, when we were done, all eyes were looking: What was so bad in the cables that someone was working so hard to keep the site offline? The dramatic flourish worked, but other lies were dumb and damaging – and quickly eroded any kind of trust for those trying to work closely with him. (Source)