The vast majority of fake news sites exist in order to earn money from display ads placed on article pages. If the hoaxes drive traffic to the site, they make money. But I’ve recently seen two other ways scammers are using fake news articles to generate revenue.
The sites hosting the fake terrorist attack hoaxes detailed above weren’t trying to make money from advertising. As I reported, they sought to do one of three things: “infect the user’s computer with malware, trick people into handing over personal information, or redirect the traffic to online gaming sites in order to earn a commission.”
As banner ads become more difficult to make money from, we can expect to see scammers try new ways of monetizing fake news. (Source)