Trump, the King of Shame, has covertly come to the rescue. He has shamed virtually every line-cutting group in the Deep Story—women, people of color, the disabled, immigrants, refugees. But he’s hardly uttered a single bad word about unemployment insurance, food stamps, or Medicaid, or what the tea party calls “big government handouts,” for anyone—including blue-collar white men.
In this feint, Trump solves a white male problem of pride. Benefits? If you need them, okay. He masculinizes it. You can be “high energy” macho—and yet may need to apply for a government benefit. As one auto mechanic told me, “Why not? Trump’s for that. If you use food stamps because you’re working a low-wage job, you don’t want someone looking down their nose at you.” A lady at an after-church lunch said, “If you have a young dad who’s working full time but can’t make it, if you’re an American-born worker, can’t make it, and not having a slew of kids, okay. For any conservative, that is fine.”
But in another stroke, Trump adds a key proviso: restrict government help to real Americans. White men are counted in, but undocumented Mexicans and Muslims and Syrian refugees are out. Thus, Trump offers the blue-collar white men relief from a taker’s shame: If you make America great again, how can you not be proud? Trump has put on his blue-collar cap, pumped his fist in the air, and left mainstream Republicans helpless. Not only does he speak to the white working class’ grievances; as they see it, he has finally stopped their story from being politically suppressed. We may never know if Trump has done this intentionally or instinctively, but in any case he’s created a movement much like the anti-immigrant but pro-welfare-state right-wing populism on the rise in Europe. For these are all based on variations of the same Deep Story of personal protectionism. (Source)