Mobile Share Added to Facebook in 2012 [...]

Facebook’s transformation began almost immediately after the 2012 election. On November 14, 2012, a full eight days after the vote, a TechCrunch headline proclaimed: “Facebook Finally Launches ‘Share’ Button For The Mobile Feed, Its Version Of ‘Retweet.’”
The move, seemingly minor at the time, set the table for a behavior shift on Facebook, encouraging people to share quickly and without much thought. That in turn helped all forms of content boom across the network. As the TechCrunch article astutely noted: “When people do use the Share button on the web, they often give their own description of a link. But on mobile where typing is more of a pain, a Share button could encourage people to rapidly re-share link after link.”
The mobile share button would help links surpass text and photos as the fastest growing form of content shared on Facebook. This would prove crucial in an unexpected but very important way not long down the road. (Source)

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