Novelty and Acceleration [...]

The x-axis represents 10-minute time intervals, where the first was taken at 6am Eastern time. The hashtag reaches the Worldwide trending topics list by 7am Eastern time. From studying Twitter’s trending topics algorithm in the past, it was understood that both novelty and acceleration were important factors in attaining a high trend score. Additionally, Twitter takes into account one’s IP address when calculating trends. The Worldwide category is a form of aggregate, looking at novel and rapidly accelerating terms and phrases being used across users across all regions. (Source)

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