Original Sharing Is Down at Facebook [...]

So-called “original sharing,” where people post their own photos, text updates, etc., instead of simply pressing “share,” was declining. The extent of Facebook’s original sharing problem came to light in an April 2016 article in The Information, which reported that original sharing was down by 21% in mid-2015 compared to the previous year. With sharing down, content from celebrities, political candidates, and news sites began to fill that void. Faceboook’s algorithm was already turning the platform into a playland for confirmation bias content, and the original sharing decline gave it yet another boost. (Source)

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