Post-Dignity Design [...]

We’re in the middle of a decade of post-dignity design, whose dogma is cuteness. One explanation would be geopolitical: when the perception of instability is elevated, we seek the safety of naptime aesthetics. Reading about the mania for adult coloring books, a proof so absurd that the New York Times has published four articles about it, you find that some colorers can’t get to sleep without filling in a mandala on paper, while others need “a special time when we’re not allowed to talk about school or kids.” Adulthood stretches pointlessly out ahead of us, the planet is melting off its axis, you will never have a retirement account. Here’s a hamster. That would be the demand-side argument, where the consumer’s fears set the marketer’s tone. That would also be false. The real power lies on the supply side: Hammy wasn’t born in our fantasies, but in a Silicon Valley office. (Source)

Wikity users can copy this article to their own site for editing, annotation, or safekeeping. If you like this article, please help us out by copying and hosting it.

Destination site (your site)
Posted on Categories Uncategorized