Imagine you’re trying to cut down on sugar, because you’re pre-diabetic, but there are M&M’s literally everywhere you look, and every time you stress-eat an M&M, invisible nerds exclaim, “Aha! She actually wants M&M’s!” That’s what I’m talking about, but where you replace M&M’s with listicles.
This human weakness now combines with technological laziness. Since Facebook doesn’t have the interest, commercially or otherwise, to dig in deeper to what people really want in a longer-term sense, our Facebook environments eventually get filled with the media equivalent of junk food. (Source)