Facebook prioritizes family news and particularly cute and happy family news.
As if to underscore the point, the company is making a tweak to its news feed ranking system to increase the prominence of content from your friends and family over posts by news companies and other organizations. It is also warning news companies that their traffic might decline as a result of the change.
These moves highlight a truth that tends to get lost in commentary about the social network’s influence over the news: At Facebook, informing users about the world will always take a back seat to cute pictures of babies (not that there’s anything wrong with that). (Source)
There’s a very light but interesting link here with the Aesthetic of Powerlessness . Cutesy content — ice bucket challenges, baby pictures, selfie mugging, may disable our critique of Facebook.