But this all ties in with Facebook’s efforts to get people posting more personal updates. Last year, Facebook prompted users to post a video to celebrate their friend’s birthday, which is relevant to the company’s broader push into the video realm. And throughout 2015, it also prompted users to post a status update around Memorial Day, the Supermoon Lunar Eclipse, and even the premiere of the new season of The Walking Dead.
Facebook now claims in excess of one billion daily active users, which is great news for the company’s ad business today. But if people stop contributing personal content, the social network will gradually become less appealing — Facebook grew off the back of connecting friends, and if loses that personal edge, people will eventually drift off. (Source)