Relying on How Often You’ve Heard Something [...]

The next question has to be, why might that be? The answer is to do with the effort it takes to being rigidly logical about every piece of information you hear. If every time you heard something you assessed it against everything you already knew, you’d still be thinking about breakfast at supper-time. Because we need to make quick judgements, we adopt shortcuts – heuristics which are right more often than wrong. Relying on how often you’ve heard something to judge how truthful something feels is just one strategy. Any universe where truth gets repeated more often than lies, even if only 51% vs 49% will be one where this is a quick and dirty rule for judging facts. (Source)

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