Last week Buzzfeed reported on an entire cottage industry of web users in Macedonia generating fake news stories related to Trump vs Clinton in order to inject them into Facebook’s Newsfeed as a way to drive viral views and generate ad revenue from lucrative US eyeballs.
This enterprise has apparently been wildly successful for the teens involved, with some apparently managing to pull in up to $3,000 and $5,000 per month thanks to the power of Facebook’s amplification algorithm.
That’s a pretty hefty economic incentive to game an algorithm.
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As TC’s Sarah Perez wrote yesterday, the social network has become “an outsize player in crafting our understanding of the events that take place around us”. (Source)