The New York ice cream trade is pretty rough and tumble.
Bad blood has run through the New York ice cream trade for decades. In 1969, a Mister Softee driver was kidnapped by rivals who blew up his truck. In 2004, a cone-selling couple in their 60s were ambushed by competitors who beat them into critical condition with a wrench. In a 2010 brawl caught on video, two drivers near Columbus Circle exchanged punches before one man pushed the other’s face into a planter.
But drivers for Mister Softee, whose cone-headed, bowtied likeness adorns more than 350 trucks across the five boroughs, can play hard, too.
In 2012, a frozen yogurt vendor said that a Softee duo snapped his brakes with a crowbar, and the founder of the Van Leeuwen ice cream company said he had gotten death threats from Softee activity.”)
“Let me tell you about this business,” Adam Vega, a thickly muscled, heavily tattooed Mister Softee man who works the upper reaches of the Upper East Side and East Harlem, said on Wednesday. “Every truck has a bat inside.” (Source)