I tell this story to emphasize that it isn’t just Facebook that has a fake news problem, and it isn’t just Donald Trump and kids in Macedonia who are using social media to send the news spinning wildly away from the truth. When sites like the Huffington Post post partisan clickbait that is clearly untrue, they deserve to be shunned, not reshared.
In the context of the work that social media sites like Facebook need to do to improve their algorithms (something I wrote about last week in Media in the Age of Algorithms), it isn’t just a matter of determining which stories are true or false. It’s a matter of understanding which sites tell the truth, and which don’t, and lowering the algorithmic encouragement they give to those that fail to tell the truth. This is not that dissimilar to what PageRank and similar Google algorithms do, figuring out which sites are authoritative, and which are ripoffs. (Source)