Many decisions in social software production and administration degrade the experience of the individual in the interest of producing healthy group dynamics. Clay Shirky explains why this is a good thing in Own Worst Enemy:
Now, this pulls against the cardinal virtue of ease of use. But ease of use is wrong. Ease of use is the wrong way to look at the situation, because you’ve got the Necker cube flipped in the wrong direction. The user of social software is the group, not the individual. — Shirky, in Own Worst Enemy.
Shirky’s Own Worst Enemy is a classic in the theorizing of online activity.